Welcome to the lab.

digital experience studio taken to a level over 9000
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Who We Are

We are the UX & gamification sparring partners you've been missing.

We are a small digital experience studio based in Amsterdam with a passion for helping our clients create engagement and behavior change. We’re experts at working with the ‘subatomic’ particles of design to help you activate and connect with your audience. And unlike CERN our work has an absolute 0% chance of destroying the universe.*

*Though we’re not entirely convinced that our office supply closet doesn’t have a black hole in it. We’re a few office supplies down.

Our specialty is engagement

Resistance is futile

OK, so quoting the Borg may come off a little strong here, but we truly believe in a well designed experience engagement comes naturally.

Our philosophy? It all starts with a solid foundation. Great experiences let the user play and learn, but provide support and guidance to prevent anyone from getting overwhelmed or lost. Read more about our philosophy and methodology in our Services section..

Interested in joining us in the lab? We’d love to grab a coffee, hear what you’re up to, and see how we can help.

Our Clients

We've had fun with our lab partners

We’ve helped clients from around the world engage their audiences and create behavior change. Read more about how we can help you, and how we’ve helped others.

  • greenapes
  • Aegon
  • Suit Suipply
  • Elsevier
  • Ripley's Believe It or Not!
  • Openbaar Ministerie
  • Lootcakes
  • Kennisnet
  • BeatThatBill
  • irdeto
  • Amsterdam American Business Club
  • ANWB
  • TEDxDelft
  • RedjePakketje
  • My Style Matcher
  • Ajax
  • Youdly
  • Whatser
  • Smart Upswing
  • Sanoma Media
  • Seatz Network

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