We are Subatomic.

digital experience studio taken to a level over 9000
Our Story

Chewing gum and kicking ass since 2011

We are an award winning digital experience studio based in Amsterdam.


We’re a driven, enthusiastic team that knows a thing or two about creating behavior change and engagement. Our backgrounds are a mix of games, popular culture, creative, social media, digital strategy, and marketing.


We know engagement is created through symbiotic relationships between you and your audience. These relationship are unique to every situation. This is why we take a holistic approach to your challenge and skip the “one-size-fits-all” mentality.


Yes, we’re small. We plan to stay that way. Being small allows us to be more flexible, efficient, and personal. We’re happy skipping the drama of a large agency, as it means we can focus on delivering top notch designs.

A “best practice” of gamification should be to let go
of the thought that gamification exists as a practice
and embrace gamification as an observation.
Melinda Jacobs

Melinda Jacobs

Founder & Managing Partner

    Welcome to the lab

    Our dream team.

    In the end, the team is what makes or breaks a project. Everyday we’re hard at work in the lab finding the best ways to create engaging experiences. We’re RED DOT winners, VIVA400 nominees, and all around ground breakers. Here are the minds behind Subatomic.


    Christine Hevey



      Joanna Ioannidou

      Account Management


        Wijnand van Tol

        Game Developer

          straight from the lab

          Our findings.

          We love what we do, and we love sharing what we dsicover with the world. Here’s a collection of some of our findings that have made it to publications or stages around the world. Get in touch with us for more articles or to receive a copy of any of the ones below.

          Proud to be the Netherland partner for Create Converge

          We’re honored and excited to represent the Netherlands in EU project Create Converge. Create Converge is on a mission to help companies move into the spotlight and get the help they need to continue making awesome, kick-ass digital products.

          quantum potential

          Subatomic movements in and out of the lab

          We like to keep busy. Doing what? Well, we’ve given talks all over the world, opened the Dutch stock market, hosted panels, won awards, and even helped children create a pretty kick-ass bicycle transformer game to name a few. Keep an eye out for more, but here’s an impression of our Subatomic movements.